Description
US, NevadaThe SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Director of Digital Marketing Analytics leads the strategy and execution of data-driven insights across digital media, email, web, and app platforms. This role is responsible for analyzing performance trends, customer engagement, attribution modeling, campaign effectiveness, and A/B testing to optimize digital marketing efforts. Overseeing a team of analysts, the Director delivers actionable insights to improve media spend, customer interaction, and digital booking behaviors. Partnering closely with cross-functional teams across a portfolio of casino resorts and corporate stakeholders, this role plays a key part in advancing enterprise-wide digital marketing and customer analytics initiatives.
THE DAY-TO-DAY:
Oversee analysis of digital marketing performance across media, email, web, and app channels, focusing on campaign effectiveness, engagement trends, and user behavior.
Develop and execute a comprehensive analytics roadmap aligned with marketing strategy and business goals.
Query, analyze, and interpret complex data sets to uncover actionable insights that drive marketing performance.
Ensure data accuracy and integrity through regular validation, quality checks, and adherence to data governance best practices.
Deliver strategic recommendations to optimize campaigns, improve customer experiences, and increase conversions.
Lead A/B testing initiatives from design to analysis, validating strategies and enhancing campaign outcomes.
Monitor attribution models, media effectiveness, and digital channel trends to inform investment and optimization strategies.
Stay current on emerging digital tools and analytics technologies to improve data collection, analysis, and reporting.
Manage and mentor a team of analysts, ensuring high-quality output, continuous learning, and collaboration.
Analyze digital customer journeys to identify opportunities for engagement, retention, and conversion.
Partner with marketing, product, and business teams to align data initiatives with organizational priorities.
Present analytical findings, insights, and data-driven strategies to senior leadership and key stakeholders.
THE IDEAL CANDIDATE:
The ideal candidate holds a bachelor’s degree in business management, Finance, Marketing, or a related field.
They bring 4+ years of hands-on experience using analytics to drive business performance, with a strong background in digital marketing data and operational insights.
Ideally, they have 7+ years of relevant experience within the hospitality, travel, or entertainment industry.
They possess a proven ability to turn complex data into clear, actionable stories that inform enterprise decision-making.
The candidate is skilled in SQL, Python, and Azure Databricks, with experience using digital analytics tools such as Adobe Analytics and Google Analytics.
They demonstrate a deep understanding of marketing principles, performance strategy, and attribution modeling, with strong problem-solving skills.
Excellent communication, presentation, and relationship-building skills are essential, as this individual regularly partners with cross-functional teams and senior stakeholders to drive business outcomes
THE PERKS & BENEFITS:
Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
Free meals in our employee dining room
Free parking on and off shift
Health & Income Protection benefits (for eligible employees)
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12343
Are you ready to JOIN THE SHOW? Apply today!
