Description
Las Vegas, Nevada
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Associate Creative Director, Strategy leads format-agnostic campaign creative across MGM Resorts, originating new creative platforms whose execution could take the form of design, content, experiential events, traditional advertising, time-sensitive announcements, or any combination across the format spectrum. The role is responsible for the year-one creative development of new activations, campaigns, branded creative systems, and experiential moments, plus pilot programs and innovation work.
THE DAY-TO-DAY:
- Format-Agnostic Campaign Creative Concepting: Lead format-agnostic campaign creative concepting for MGM Resorts, originating new creative platforms whose execution could take the form of design, content, experiential events, limited-time announcements, or any combination across the format spectrum
- Year-One Activation & Platform Development: Lead the year-one creative development of new activations, experiential moments, and brand creative systems across the enterprise, including the initial concepting, identity, and creative platform, before handing the work off to the Associate Creative Director, Entertainment & Sports for ongoing iteration in subsequent years
- New-Business & Pilot Program Leadership: Lead general new-business and creative pilot programs, including format experiments, emerging-technology integrations, and tests that require innovative, multi-disciplinary creative solutions and rapid iteration
- Breakthrough Launch & Limited-Time Concepts: Concept and lead high-profile launch moments and limited-time announcements requiring breakthrough creative solutions across design, content, experiential, and integrated channels
- New Activation Consumer Journey Design: Design the consumer journey creative programming for new activations, shaping the end-to-end attendee experience from arrival through engagement, share-out, and follow-up so that every touchpoint reinforces the originating creative idea
- Cross-Functional Activation Partnership: Partner with Brand Partnerships, Sponsorship Marketing, Entertainment, Property Marketing, Production, and external experiential agencies to translate new creative concepts into produced, in-market activations on time and on budget. Will be the lead contact for outside agencies for new and existing work
- Matrixed Designer Direction: Provide direction, feedback, and quality control to one or two designers consistently supporting this work in a matrixed assignment, ensuring creative consistency without formal people management responsibility
THE IDEAL CANDIDATE:
- The ideal candidate is a visionary and strategically minded creative leader holding a bachelor’s degree in advertising, Design, Fine Arts, Marketing, Communications, or a closely related field. This professional offers seven or more years of progressive, hands-on experience specializing in the concepting and execution of high-impact live events, activations, and brand sponsorships.
- Backed by a premier portfolio demonstrating large-scale, end-to-end consumer experiences, they bring a proven track record of directing sports or entertainment sponsorship campaigns alongside major leagues and entertainment properties.
- They excel at thinking outside traditional formats, crafting cohesive creative platforms that translate seamlessly across physical, digital, and social channels.
- By taking a customer-first approach, they design the entire attendee journey, planning every touchpoint from initial arrival through post-event engagement. Additionally, they are a highly polished communicator capable of articulating complex creative visions to senior leadership, external partners, and high-profile talent.
- From a technical standpoint, this candidate possesses expert-level mastery of Adobe Creative Suite, a strong working familiarity with spatial and 3D layout tools, and a sharp, modern fluency in leveraging generative AI platforms to optimize workflow productivity and elevate creative production.
THE PERKS & BENEFITS:
- Comprehensive wellness programs designed to support employees’ physical, mental, and emotional well-being.
- Exclusive access to company-sponsored discounts across hospitality, dining, retail, entertainment, travel, technology, and a wide range of partner offerings.
- Complimentary parking both during and outside of scheduled work hours.
- Competitive health, wellness, and income protection benefits for eligible employees.
- Ongoing professional growth and career development through leadership programs, learning opportunities, strategic networking, and community engagement initiatives.
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12951
Are you ready to JOIN THE SHOW? Apply today!
