Description
Las Vegas, Nevada
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Sports & Interactive Marketing Campaign Manager is responsible for developing, testing, & optimizing the omni-channel direct marketing engagement strategy bridging digital Sports Betting & Online Gaming with MGM Resorts International's retail properties. This role acts as a primary operational & strategic hub within the Customer Engagement & Personalization team, reporting directly to the Executive Director of Direct Marketing Strategy.
THE DAY-TO-DAY:
- Develop, execute, & optimize end-to-end direct marketing campaigns bridging digital BetMGM platforms with retail MGM Resorts properties.
- Lead the marketing strategy for customer lifecycle journeys that drive acquisition, loyalty program integration and omni-channel conversion growth.
- Identify high-performing retail promotions & property events to cross-promote & syndicate onto digital platforms to drive brand sign-ups, omni-conversion, & database growth.
- Manage campaign performance, coordinate post-campaign analyses with analytics teams, build campaign summaries and conduct regular business reviews with key stakeholders.
- Design & manage multi-tiered campaign structures MGM & BetMGM gaming assets to drive incremental retail visitation while maintaining margin discipline.
- Drive speed-to-market by standardizing campaign assets, implementing matrix-driven creative workflows, & eliminating manual execution bottlenecks.
- Serve as the central point of contact backstage between internal marketing, analytics, TDD, player development, regional property teams, & BetMGM digital counterparts to align multi-brand goals.
- Serve as central project manager for joint promotions supporting high-profile joint activations that support marquee events and offer guest experiences at MGM Resorts properties.
- Coordinate promotional offer strategy, legal terms and conditions, deployment opportunities and concierge services.
- Formulate hypotheses & partner with analytics & Data Science teams to execute rigorous optimization tests (such as market crossover & customer cannibalization tests) to refine reinvestment strategies.
- Maintain strict adherence to multi-jurisdictional marketing regulations & Responsible Gaming guidelines, ensuring appropriate yielding of protective indicators across all campaigns.
- Spearhead the direct marketing strategy for BetMGM Acquisition to drive omni-channel conversion.
- Partner with BetMGM to support cross-functional initiative and support app and jurisdictional launches.
- Partner with internal teams to audit marketing content to comply with marketing and gaming regulations and partnership agreements.
THE IDEAL CANDIDATE:
- Bachelor’s degree in Marketing or Communication or related field Required
- 3+ Years of Prior Relevant Experience Direct/database marketing or relevant experience Required
- Deep working knowledge of mobile wagering platforms, app ecosystems, & digital customer acquisition funnels.
- Demonstrated experience managing complex database segmentation, multi-channel customer journeys, & promotional reward reinvestment models.
- Previous experience in sports betting and/or sports marketing.
THE PERKS & BENEFITS:
- Prioritize your wellness, access programs crafted to nurture your mental and physical health.
- Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
- Park with ease—whether you're on or off shift, it's free!
- From healthcare to financial support and generous time-off options, we’ve got you covered.
- Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=13061
Are you ready to JOIN THE SHOW? Apply today!
